Transcript provided by NPR, Copyright NPR.Vidya Vox Age, Wiki, Family, Images, Biography, Sister, Boyfriend: Vidya Iyer, also known as her Mach name “Vidya Vox”, is an Indian-origin American YouTube singer. VANDANA IYER AND VIDYA VOX: (Singing in Hindi). Her first EP is set to release this march. GARCIA-NAVARRO: That's musician Vidya Iyer, more commonly known as Vidya Vox. And she's, like, standing outside the temple, and she's, like, come at me. And she has these weapons, like a sword and all these things in her hand. The (speaking Hindi) means, like, the princess or the goddess.
GARCIA-NAVARRO: So tell me, what are the lyrics that we're listening to right now? What are the actual words saying? VOX: (Singing) I'ma (ph) sing it louder like, oh, let me, be free. And - because it wasn't, quote, unquote, "cool." And but now I wear it proudly on my sleeve. But I would always hide that part of me, like, hide being Indian. I - you know, I used to always - I don't know - not be ashamed. There's one particular song called "Be Free." Is that a message about your own journey? GARCIA-NAVARRO: So you've incorporated traditional South Indian music into your songs. And that's something that I have to constantly remind myself. But it's also that people - I don't know, you can't really please everyone. VOX: I think when you have such direct communication with your fans, it's a good thing. GARCIA-NAVARRO: What is it like being a YouTube star? Is it better to be able to directly give your music to the people or - rather than the traditional route of having a record label? And that's why I decided, like, after I graduated, that I could do this. And YouTube has been such an amazing platform for that. And he sort of showed me that, like, you don't need a record label to show and share your music with the world. But I think it was junior year of college, I collaborated with Shankar Tucker, who is an amazing musician. And as every South Asian, you know, like, child, I was like - oh, OK, I can do medicine. Like, it was never - it's just something like an extracurricular activity that my mom put me in.
VOX: Yeah, I didn't ever think about music as a career. And then, all of a sudden, you make this shift into music. GARCIA-NAVARRO: So what's interesting is you were pre-med. VIDYA VOX AND CASEY BREVES: (Singing in Hindi).
And I was like, how can I bring the two worlds together? And I - that's basically the short version of how I decided to do mash-ups. And so growing up in the West but listening and, like, learning South Indian classical music, I always felt like it was two different worlds. VOX: I was born in India, and - I was born in Chennai - South Indian. You're bringing all these influences into your music. GARCIA-NAVARRO: So tell me a little bit about your mash-ups. Vidya Vox joins us now from our studios at NPR West. To them, she is Vidya Vox, and her music videos have collectively amassed more than 100 million views. Her YouTube subscribers - and she has more than a million of them - don't know her as Vidya Iyer, though.
VIDYA VOX YOUTUBE MOVIE
GARCIA-NAVARRO: That was Vidya singing "Closer" by The Chainsmokers fused with "Kabira," a song from the Bollywood movie "Yeh Jawaani Hai Deewani." Vidya blends Top 40 American hits with music from her native India along with producing her own original music. Her claim to fame - cover music videos.ĬASEY BREVES: (Singing) Pull the sheets right off the corner of that mattress that you stole from your roommate back in Boulder.
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